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The Prime Effect

A friend was visiting town and we went to the main library in Chicago. As we were coming close, I mentioned the large grotesques that were placed along the top of the building.



I told my friend what someone had told me. "Most people think of these structures as gargoyles but to be a gargoyle, it has to spout water. What most people think are gargoyles are actually really grotesques."

We entered the building and explored the beautiful architecture within. At what point, we got to talking about some political thing that I can't recall. To describe the actions that were being taken, he used an interesting word. "That's kind of grotesque."

Of all the words he could have used, I found it interesting that he chose that one. It wasn't the most relevant word choice - not even that close really.

To me, it was clear what he had done. He had used a word that was primed in his short-term memory. He pulled it out.

It's not wrong that he did that. He used a word that made sense but it was interesting to me that he said a word that is rarely used in normal discussions. You don't hear people saying, "Yo, can you believe what President Trump just did with immigration?" "Yeah, man, that is GROTESQUE!"

What my friend did was something that I all people do. I noticed it right away actually. I don't know what this is called or if it has a name. If it does, go ahead and email me at theodorekirkley@gmail.com and tell me about it. But for lack of a better term, I'm calling it the prime effect.

It's where you introduce a word or concept into a conversation, and suddenly, another participant in that conversation begins using it almost unconsciously.

I was watching a stream on Youtube this morning by Owen Benjamin, a popular comedian who likes to do what he calls "slaughter sacred cows." He calls out the NASA fakery with the moon landing and how there are no Jew janitors while they somehow hold a monopoly influence in banks, the media, academics, and law. Owen is a man of integrity, is generous, and uses the principles of a gift economy. He doesn't ask for donations but he does tell people how they can donate. He thinks of himself as a bear and tells people who donate to him that they are "feeding the bear." Those who have joined his fanclub are known as bears and make monikers for themselves like Twink Bear and Warrior Bear.

It was very interesting to me to watch him in his livestream talking about the grief he gets from people for the views he holds and the support he has found at the same time. "Whether you know it or not, you are a Bear if you support me. You are a part of the Unbearables. You know, I just can't bear it when people give me grief." That is a paraphrase (I didn't want to go back through the whole video to find it). But I it's pretty accurate to what he was saying. He was using a word in three different ways. He primed himself into using the word. The first two times he used it made sense but the third time it was out of character to him. It was not the most relevant word for a man that has a genius with English vocabulary.

I think there are a lot of examples like this out there and I find it interesting. The ramifications are, as I see them, that you can prime anyone with certain language to get them to accept certain ideas. A lot of that happens in our media where we are made to accept the false belief of evolution, as an example. It is presented as though all scientists agree and it just is. It's not! That's why I couldn't stand school and college and I'll never go back.

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